A laundry list of firsts will be achieved in the West Valley of Phoenix when the Super Bowl in Arizona kicks off Feb. 12.
It will be the first state with sports betting to host the Big Game, and Glendale’s State Farm Stadium will be the first NFL stadium with an on-site sportsbook to host the annual spectacle.
For BetMGM Sportsbook Arizona, which operates the facility, Super Bowl LVII offers a unique chance to bolster its status less than a year after the Glendale retail location opened to the public.
“Since opening the BetMGM Sportsbook at State Farm Stadium in September of 2022, we’ve seen great interest and action on both non-game days and game days,” Elisa Richardson, who serves as the head of PR and communications for BetMGM, told BetArizona.com. “The sportsbook truly provides a gorgeous, unique environment to both bet in and to enjoy watching a slate of games, plus features great food and drinks.”
How Super Bowl LVII Impacts Operations
For those hoping to slip into the BetMGM Sportsbook at State Farm Stadium on Super Bowl Sunday for Arizona NFL betting, there’s bad news from company representatives.
The BetMGM’s State Farm sportsbook, which is located on the Great Lawn on the west end of the stadium complex, will be inside the NFL’s security perimeter for the game and only open to those with tickets or credentials on game day.
Richardson said the facility will operate under normal hours until 5 p.m. Arizona time Feb. 10, when they’ll begin restricting access to the facility.
“All those who have tickets to the game or NFL credentials can access the book on Sunday from 11:30 a.m. local onward,” Richardson said.
For those coming to town for the Super Bowl, BetArizona will have all the best Arizona sports betting promo codes.
How Super Sunday Compares to a Usual Sunday
Super Bowl Sunday at the BetMGM Sportsbook at State Farm Stadium will see a change of pace from previous game days, Richardson said, thanks to the NFL’s increased security.
Richardson said the Glendale facility typically opens its doors to ticketholders and passers-by during Cardinals games for Arizona sports betting.
Overall, the first year for BetMGM at State Farm Stadium has been all the iGaming stalwart could hope for, Richardson said, with Super Bowl LVII accentuating a calendar year they won’t soon forget.
“We couldn’t be more thrilled to have the sportsbook be on the Super Bowl campus this year,” Richardson said. “It really speaks to the massive year of growth that the sports betting industry has had and is very exciting that BetMGM gets to be a part of the Super Bowl action.”
BetMGM Hosting Saturday Night Concert With Tim McGraw
The Arizona sports betting apps operator is also hosting BetMGM West Fest on Feb. 11 inside the Westgate Entertainment District.
The outdoor concert event features headliner Tim McGraw, along with a performance from Baily Zimmerman, and a host of activities for attendees, including an open-air beer garden.
Tickets for the festival can be purchased online or on BetMGM Sportsbook Arizona’s mobile application, with general admission prices starting at $57.
“BetMGM will make history this February when we become the first live sportsbook on the Big Game’s stadium campus,” BetMGM CEO Adam Greenblatt said in a company press release. “Entertainment is at the core of BetMGM and we’re going all out with a larger-than-life concert that will be one of the weekend’s marquee events.”
